Gambling association of the USA with assistance of corporation "Harrah", companies "Roper ASW" and "NFO WorldGroup", has published results of sociological research of national gambling preferences. A subject of studying was communication between gambling habits of inhabitants of the USA and their income, age, formation, etc. attempt to make a portrait of the typical player of the USA for the first time has been across the nation undertaken and to characterize its style of a life.
Experts asked to participants of interrogation provocative enough questions concerning their financial investments, private life, favourite gambling, preferences in meal, etc. In opinion of many gambling experts, published statistical data completely change the concept of development of the gambling industry in the USA as carried out research discredits the basic myths which have developed in this branch of the industry. All habitual stereotypes of perception of regular customers of the casinos entering, ostensibly, in group of risk as more all subject to various social problems, have simply failed. It was found out, that players of a casino surpass not playing population of America on many major parameters: they are more stable in the financial attitude and more responsible by way of social realization.
Attendance of casinosExperts asked to participants of interrogation provocative enough questions concerning their financial investments, private life, favourite gambling, preferences in meal, etc. In opinion of many gambling experts, published statistical data completely change the concept of development of the gambling industry in the USA as carried out research discredits the basic myths which have developed in this branch of the industry. All habitual stereotypes of perception of regular customers of the casinos entering, ostensibly, in group of risk as more all subject to various social problems, have simply failed. It was found out, that players of a casino surpass not playing population of America on many major parameters: they are more stable in the financial attitude and more responsible by way of social realization.
It has been established, that in 2002 more than 50 million have undertaken 300 million trips to a casino of this country, 26 % of all adult population of the country (51.2 million person) even 1 time played in a casino. Players visited a casino approximately time in two months, i.e. 5.8 trips to year.
Gambling demography More than 1/3 of all trips to a casino have been fixed in five regular staffs: on the first place - California (17 %), further there is Illinois, Nevada, New York and Michigan. The greatest attendance of gambling houses is noted in the West and the North of the USA.
The basic characteristics of the typical casino player During studying a contingent of the players visiting gambling houses of the USA, it was found out, that the average income of this category of the population on 20 % above the average income as a whole on the country and is equal 50 716 $. Americans with greater revenues spend for a casino more, than other groups of players. Among the population with incomes above 95 000 $ - 34 % play a casino. While among the population with incomes less than 35 000 $ plays only 21 %.
The basic characteristics of the typical player of a casino - the woman of middle age. Middle age of the player - 47 years. The biggest percent of players (30 %) concerns to age group from 51 till 65 years.
46 % of players are so-called " white collarets ", i.e. have "pure" work: as a rule, it is office employees, clerks, etc. Analysis of a financial condition of players of a casino has shown, that they are more competent investors in comparison with other inhabitants of the country, their portfolios in many respects differ equation and rational distribution of risks.
Players of a casino prefer actions of large state corporations and shares in mutual financial funds. The main feature of players in comparison with other population is that they, as a rule, take all share of the responsibility for a portfolio of investments on themselves or divide it with members of family. Not playing Americans, basically, trust these functions to experts.
Style of a life of gambler
During research of analytics have found out, that players of a casino are more active, mobile and inclined to risk. It is More than half - 51 % of all players of the country go to entertaining institutions, at least, 2 times a week, among the usual population this parameter is equal 37 %.
Playing inhabitants of America prefer to have dinner outside of the house, the average of monthly dinners at restaurant has made 7.6. Besides players of a casino travel more, leave on various picnics, go to campaigns, visit resorts. On all to these parameters players of a casino considerably advance other population of the country. As it was found out, nonplaying inhabitants of the USA save on rest and entertainments more. The most popular term of holiday for playing Americans - 5 days + road.
In spite of the fact that players do not consider money if business concerns rest or purchase of the new car, their consumer habits are more selective in comparison with the others. Players prefer to go behind purchases to the most favourable shops and to get the goods with an ideal parity the price-quality. The majority of players uses coupons, discount cards and prefers purchases by the gross.
As it has appeared, players of a casino are less religious in comparison with not playing Americans, but for that are more romantic and are amorous. 50 % of players have informed on romantic appointment for last month, among other population this parameter is equal 40 %.
The most part of players prefers the top floors of a casino with a kind on hotel. A favourite suit of Americans - spades , on the second place - blame. A favourite song of all players, more all corresponding an atmosphere of game, " Viva Las Vegas ". A favourite drink during game - aerated water (36 % of players have supported it). The most preferable symbol slots - "cherries". The most popular among players of a casino are slots and other electronic devices: 74 % of Americans prefer slots and video poker. 14 % of players have expressed in favour of desktop gamblings , especially Black Jack.
Gambling preferences depending on a gender are differentiated as follows: women prefer slots, men - Black Jack.
The basic characteristics of the typical player of a casino - the woman of middle age. Middle age of the player - 47 years. The biggest percent of players (30 %) concerns to age group from 51 till 65 years.
46 % of players are so-called " white collarets ", i.e. have "pure" work: as a rule, it is office employees, clerks, etc. Analysis of a financial condition of players of a casino has shown, that they are more competent investors in comparison with other inhabitants of the country, their portfolios in many respects differ equation and rational distribution of risks.
Players of a casino prefer actions of large state corporations and shares in mutual financial funds. The main feature of players in comparison with other population is that they, as a rule, take all share of the responsibility for a portfolio of investments on themselves or divide it with members of family. Not playing Americans, basically, trust these functions to experts.
Style of a life of gambler
During research of analytics have found out, that players of a casino are more active, mobile and inclined to risk. It is More than half - 51 % of all players of the country go to entertaining institutions, at least, 2 times a week, among the usual population this parameter is equal 37 %.
Playing inhabitants of America prefer to have dinner outside of the house, the average of monthly dinners at restaurant has made 7.6. Besides players of a casino travel more, leave on various picnics, go to campaigns, visit resorts. On all to these parameters players of a casino considerably advance other population of the country. As it was found out, nonplaying inhabitants of the USA save on rest and entertainments more. The most popular term of holiday for playing Americans - 5 days + road.
In spite of the fact that players do not consider money if business concerns rest or purchase of the new car, their consumer habits are more selective in comparison with the others. Players prefer to go behind purchases to the most favourable shops and to get the goods with an ideal parity the price-quality. The majority of players uses coupons, discount cards and prefers purchases by the gross.
As it has appeared, players of a casino are less religious in comparison with not playing Americans, but for that are more romantic and are amorous. 50 % of players have informed on romantic appointment for last month, among other population this parameter is equal 40 %.
The most part of players prefers the top floors of a casino with a kind on hotel. A favourite suit of Americans - spades , on the second place - blame. A favourite song of all players, more all corresponding an atmosphere of game, " Viva Las Vegas ". A favourite drink during game - aerated water (36 % of players have supported it). The most preferable symbol slots - "cherries". The most popular among players of a casino are slots and other electronic devices: 74 % of Americans prefer slots and video poker. 14 % of players have expressed in favour of desktop gamblings , especially Black Jack.
Gambling preferences depending on a gender are differentiated as follows: women prefer slots, men - Black Jack.
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